WALK FOR FREEDOM

OCTOBER 14

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Confirmation Content


NOT JUST A NUMBER

Challenge #1
July 13July 20

RECAP: This year, we’re walking because slavery is real. It exists in the world today. And it’s personal. We're taking to social media to spread this message: There are millions of slaves, and together we will stand for each and every one. Because each one matters. And every one of us can make a difference. You are not just a number, and neither are they.

You are a force for good in the world, and we believe that when we all come together great things can happen. Download the toolkit for desktop and join us.
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IGNITE YOUR SPHERE

Challenge #2
JULY 21 - JULY 27

RECAP: Walk For Freedom exists to turn awareness into action. You can rally people to be a part of the solution with you by getting them to register for #WalkForFreedom in their city.
Missed this challenge? Don't worry. You can still participate! Download the promo kit, share the facts with your friends, post the #WalkForFreedom video on Facebook, tag 7 friends, get your friends together and show a documentary on human trafficking, share your favorite photo from our promo kit, & use the hashtag.

This is your change to get creative and ignite your sphere.
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CAN YOU CATCH 22?

Challenge #3
August 2 - August 23

RECAP: For 22 days, you asked 1 person a day to donate $22 to your fundraising page. WHY? Because when you catch 22 people and reach your fundraising goal, it's not just about receiving an awesome shirt. It's about what the shirt means–that you've invited 22 more people into the story of freedom by telling them about human trafficking.

 

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GET YOUR GEAR

Challenge #4
AUGUST 24 - AUGUST 31

RECAP: You're not just walking and fundraising. With every step and every dollar, you're standing up for victims of slavery–real people. And this fight is personal.

When you order your Action Kit, you'll receive the name and story of one survivor who will also be on your bandana. He or she is who you're walking for. They're who you're fundraising for.

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HOT ON THE PRESS

Challenge #5
SEPTEMBER 1 – SEPTEMBER 7

RECAP:  Usually you'd hear, "hot off the press," but for this challenge, we want you to go out and tell your local press, media outlets, and influencer all about your local walk.

The goal is for you to reach out to as many key media outlets as you can. With more awareness, comes more action. And when we take action, we accomplish freedom!

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SHARE YOUR STORY

Challenge #6
SEPTEMBER 8 - 22

RECAP: Stories are powerful. Your story of why you are walking is powerful. And the stories of the people we walk for is powerful. When you share your story, others will be inspired.

HOW? Download the story kit on desktop or mobile. Use the #WhyWalk and #WalkForFreedom hashtags. Purchase your Action Kit to see who you're walking for. And share your story!

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THE GOLDEN TICKET

Challenge #7
SEPTEMBER 23 - SEPTEMBER 30

RECAP: The Golden Ticket is your entry to an exclusive A21 live stream with global staff members. For the 3 weeks leading up to Walk For Freedom, a ticket to this live stream will be awarded to the individual who raises the most funds each week.

WINNERS WILL BE DETERMINED ON:
SATURDAY, SEPTEMBER 30, 2017
SATURDAY, OCTOBER 7TH, 2017
SATURDAY, OCTOBER 14TH, 2017
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THE ELEMENT OF SURPRISE

Challenge #8
october 1 - OCTOBER 14

RECAP:

  • Pick from the list of  ideas below or create your own guerrilla marketing strategy
  • Grab a group of your friends and make a plan.
  • Post your activities on social media with your walk info and how others can register to walk with you.
WE KNOW YOU ARE CREATIVE AND BELIEVE YOU CAN COME UP WITH THE BEST IDEAS TO SPREAD THE WORD!
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POST THE PATH

Challenge #9
OCTOBER 12 – October 14

RECAP:

  • Take the postser that you purchased with your Action Kit or print one off here.
  • Grab some tape or sticky putty.
  • Walk along your walk path and put up awareness posters up.

IT'S THAT SIMPLE! SO GRAB SOME FRIENDS AND START POSTING.

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WALK FOR FREEDOM

Challenge #10
October 14

It’s an outward expression–a global fundraising and awareness campaign–of A21’s inward desire to free every single slave on the planet. On October 20, 2018 in communities around the world, you’ll see us–21st century abolitionists–walking in single-file with black shirts and yellow bandanas across our mouths.

By now it's clear that slavery will not end on its own. And if you aren't sure what to do about that, start by showing up.


ABOLISH SLAVERY WITH EACH STEP.   
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